NEW YORK – Jan. 31, 2013 – Twenty-one percent of the global Internet population uses Twitter actively on a monthly basis, elevating it to the fastest growing social network in the world, according to a report by GlobalWebIndex (GWI).
Twitter use has grown rapidly. The number of Twitter users grew 40 percent from the second quarter of 2012 to the fourth quarter of 2012, according to the report. Since July 2009, Twitter has grown 714 percent in active users. Twitter boasts 288 million monthly active users.
The most active Twitter users are in Hong Kong, followed by the United States (94 percent increase), Russia, China and Italy.
Why the sudden growth in Twitter?
GWI says that Twitter’s growth has been attributed to the growth in mobile Internet usage and mass media integration. TV, film, radio, sports and advertising provide more reason to use Twitter than other social networks.
Also, GWI attributes Twitter’s growth to its skyrocketing adoption among older adults. Over 55s are the fastest growing demographic on Twitter, growing 116 percent from the second quarter of last year to the fourth quarter of 2012. Active users among the 45- to 54-age-group also grew 81 percent in that period.
Many real estate professionals use Twitter to connect with prospects and peers in the business.
Source: “Twitter Ranked Fastest Growing Social Platform In The World,” Forbes (Jan. 29, 2013)
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